It is fair to say that LinkedIn marketing can play a very important part in your online marketing strategy. It is for this reason that we created this LinkedIn Marketing workbook. It is an overview of how to create and use LinkedIn. A starting point so to speak. It is designed to take you by the hand and show you step-by-step what you need to know to create and utilize your LinkedIn profile.
Please note that all platforms change from time. As such, the information may not be relevant in a few years’ time. Meaning that buttons and links may change. What works today, may not work tomorrow.
What is LinkedIn Marketing all about?
LinkedIn Marketing is the use of the LinkedIn platform to promote a business, a brand, a product, or a service. You can also define it as a collection of online marketing strategies that are more effective when applied on the LinkedIn platform.
But what is the LinkedIn platform, and what makes it great for online businesses and marketers? Let’s find out!
What is LinkedIn?
LinkedIn is a social media site for professionals and businesses. It offers the same social features that you’ll find on other popular social media platforms, with a focus on professional content, business information, and career development.
How Does It Work?
LinkedIn encourages professional interactions and sharing of content with the focus being on business-related. The content on LinkedIn is usually directly related to your industry and which is relevant to your contacts.
When you create your LinkedIn profile, you are prompted to include your work experience, educational background, different languages you speak, career highlights and other professional data.
This information can help you to connect with other users based on searchable career paths. You can also create groups, which help users create a network of like-minded professionals working in similar industries and following the same career paths.
You can also connect with companies and create company pages. The key difference here is that you can use company pages to do actual business activities, such as contacting leads and recruiting. In the end, LinkedIn is all about creating opportunities for people and companies to do business in the easiest way possible.
Why Should You Consider LinkedIn for Marketing?
LinkedIn makes it easy for people to market a brand or products. You can create a profile that highlights your authority and share content that is highly relevant to your industry. You can build a network of real people interested in your offers.
LinkedIn is very good at detecting spammers and fake businesses, which means that you don’t risk getting your content made irrelevant by a saturation of poor content.
What Benefits Can LinkedIn Bring For Marketing Your Business?
Creating a company profile for your business on LinkedIn provides you with credibility. Quality and trust matter on LinkedIn, so this is the best place to build an online presence for your business.
LinkedIn makes it easy to identify, qualify, contact, and capture leads. This is because everyone specifies their strengths in their profiles, so you’ll know in advance what it is they are looking for and what type of products or services matter to them.
LinkedIn also streamlines communication with leads because it encourages direct, to-the-point communication about the business at hand.
LinkedIn also has an advertising service that is perfect for any business and lets you hyper-target the audience that you want to reach.
What’s The Future For LinkedIn Marketing?
Almost 80% of marketers agree that LinkedIn is the most effective social media platform for marketing, which means that more and more brands, including yours, will be joining the site in the future.
As I mentioned in the beginning of this article, what works today, may not work tomorrow. This is a guide to help you and by no means meant to be LinkedIn bible. Download and use the resource to your benefit, but don’t reply on it solely in your LinkedIn marketing efforts.
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