You may have had sales training before and some may have been very good sales training.
Our sales training course is based on the principles and techniques of NLP. Combining the 5-Step Sales training process and NLP, you can dramatically increase your appointment making and sales conversion rates. What is even better is that it is simple to learn and your staff will have it pegged in no time. This one day sales training will benefit you whether you do telesales or face to face selling.

Sales using NLP

This sales training course is different to other sales training you may have done in the past, because you will learn the skills we teach during our NLP practitioner training. Learn how to speak to the client’s unconscious mind and in the language that they need to hear. You see, we are all different and if you know and understand your prospects predicates and representations, then you will be the first sales person to actually understand your prospect. That will build a fantastic relationship with your clients.

Building rapport is one of the most critical things to do. Not having rapport can lose you a lot of sales. Have you ever heard the saying, “people buy from people?” How would it benefit you to be able to build rapport with almost anybody at will? How much would it be worth to you to be able to meet a new client and for them to uncritically accept what you are saying? For them to feel like they have known you forever and to trust you.

If you ask enough questions you will find out why the person you are meeting with needs to buy from you. The kind of business or the person you are interviewing needs to be taken into account. You will need to pay attention to what sort of language is in use in the business that you are calling on. Understand how to use language that your prospect hears and understands in the way they need to hear it.

Sales training using strategies

During the sales training you will learn how to discover the client’s motivation, decision, and reassurance strategies and also how to elicit their values. Knowing this will help you with your proposals and how to feed the information to the client so that they hear what you are actually telling them. Help them to see and understand that your product will serve their needs. Know what it is that is important to your prospect and how to fulfill their needs.

I am sure you have heard of the 80-20 rule in some sales training course before. About 80% of the salespeople spend 80% of their time on the wrong 80% of prospects. Prospects who won’t buy or who will buy on price elsewhere. If you use a 5-step sales training process then price should not even come into it. Clients are not clients until they have signed on the dotted line.

No’s are OK.

During the sales training you will learn why getting a “no” is infinitely better than getting a maybe. If you focus 80% of your time on the 20% of the people who do buy and who won’t quibble about the price, then you are spending time on the high quality prospects.

If you don’t find a need or you find a prospect with whom you’re not aligned, find another one. There are plenty of clients out there. The sales training will teach you how to write a quick one minute description of who you are, what you do and why the prospect should see you. It is called the 60 second elevator pitch. I ran my own networking business in the UK and can promise you that if you have a great 60 second pitch, then you stand a much greater chance than a person who does not have one. Or who has a bad one.

How many sales people do you know who don’t ask for the order? They have all these “maybes” or “I will call you” prospects and these are all spinning plates that distract you from the process of selling. As business coaches, we suggest to our clients that a no is much better to get than a maybe.


During this sales training you are going to learn to do a conditional close with a difference.
You will learn how to ask tagged questions. How to ask for the order and how to handle objections. There is a time and way to deal with objections. Not all objections are created equal. You will learn how to reframe the prospects objections.

Sales Training

Learn what to say when a client says:
I don’t have enough time,
I don’t have enough money,
It won’t work for me and
I don’t believe you.

Using NLP techniques in sales will greatly improve your results in getting appointments and also your conversion rates.
After attending the Sales Training Program, delegates will understand and know the following:
How to speak in your prospects language.
How to go for NO.
Understand your prospect motivation, decision making, convincer and reassurance strategies.
How to link your product with your clients needs.
How to ask questions and hear what your client is saying. (Not just using your ears, but other senses as well.)
Convert more prospects.
Write better proposals.
Much more…

We can deliver the sales training at your business or at a venue in your area.
To find out more about the sales training or to book a course simply contact us today.

Our success is your success.